Situated on Yuehan Road in Hengyang City, the Former Site of the Southern Hunan Federation of Students is designated as a key national cultural heritage site, making it one of the few well-preserved local memorials of student movements in China. This institution serves as a comprehensive educational base, encompassing national youth education, patriotic instruction, and Party education.
In recent years, the memorial hall has diligently tapped into the rich Red resources, effectively narrating the stories of the revolutionary era and perpetuating the spirit of that era. It has emerged as an ideal place for Party education, immersive Red-themed study trips, and Red tourism.
It has pioneered a novel amalgamation of “dynamic performances, process displays, and wireless expansion”, which, in synergy with the integration of the museum and tourism, has not only propelled the inheritance and preservation of intangible cultural heritage but has also invigorated the development of rural tourism.
Consequently, the museum has forged an extraordinary cultural and ecological tourism ecosystem, ushering in a new era for cultural and museum initiatives. Recognized as a distinguished “Cultural Facility of China’s New Era”, a “Popular Science Base of Hunan Province”, and an “Educational Base for Ethnic Unity and Progress of Hunan Province”, the Shanjiang Miao Museum stands as a testament to its exceptional contributions.
This edition of the event witnessed the submission of 184 applications from museums, memorial halls, archaeological sites, cultural heritage protection units, cultural tourism departments, and cultural tourism enterprises across 29 provinces, autonomous regions, and municipalities directly under the central government.
After meticulous evaluation by experts, a carefully curated selection of 100 exemplary cases emerged, each distinguished by its exemplary value interpretation, effective utilization of cultural relics protection, innovative tourism branding and marketing strategies, superior tourist experiences, commitment to fostering sustainable development of cultural heritage sites, promotion of exceptional traditional culture, and national cohesion enhancement.